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Product rich snippets5/16/2023 ![]() ![]() This data is mandatory so that the recipe can be found from a Google Home. RecipeIngredient: to list the ingredients. RecipeCategory: to indicate the dishes’ type (starter, main course, dessert, etc.). Nutrition.calories: to indicate the dishes’ calories. cookTime must always be used with prepTime (preparation time). Here are some examples from for a cooking recipe:ĬookTime: dishes’ cooking time, to be formatted in ISO 8601. Schema is the standard for rich snippets that is accepted by all major search engines like Google, Yahoo and Bing. You can learn all about the different types of markups and tools available at. Rich snippets involve the use of standardized HTML code called Schema Markup.Īlthough it sounds complicated, you don't have to be a coding expert to add rich snippets to a website. ![]() How to implement Rich Snippets? Prerequisites It can help you get a highly visible thumbnail in the SERP. This rich snippet applies to video content embedded on a website, and can be used to indicate the duration, license, production company and/or video’s creator, and even if the content is family-friendly. The latter may contain links to song samples or links to the platforms on which they can be purchased. ![]() While Bing makes no mention of any support for music, Google has provided structured markup for data relating to songs and music albums. Other data can be used to display start and end dates, duration, ticket details and location. The rich snippet only informs about the event’s name, but does not give you a summary. ![]() This type of structured data is reserved for future events and not past events. Some even indicate nutritional information such as portion size, calories, fat content, sugar, etc. Indeed, the markup offers a multitude of data, with which owners can include absolutely everything: type of dish, opinion, preparation and cooking time. Recipe websites are certainly the ones that benefit from the most interesting rich snippets. These very useful rich snippets display a company or organization’s properties: company name, address (physical and URL), phone number, geolocation (latitude and longitude) and logo. Marketplaces can even list the lowest price and the highest price based on different merchants. Available data includes name, image, brand, description, price, currency, vendor, and stock condition and status. In e-commerce, the use of rich snippets relating to products and special offers is very common. This is important data for Google EAT (Expertise-Authority-Reliability). Rich snippets include name, title, role, professional affiliations, and contact details. Similar results are possible for any website that includes profiles of staff, team members, and other people with influence in the organization. Profiles of “Famous” People: you may have noticed that Google and Bing now display richer information on LinkedIn when you search for famous people. They are most often used on the following types of content: Profiles There are tons of rich snippets out there, and of course their usage depends on your business. If the rich snippet pages’ click-through rate increases, you will automatically get more traffic from that search result. This is why they are very important, they not only promote the position, but also CTR (click-through rate).
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